Promote "Solutionism" through Micro-Consumption
Strategic Action Overview
To co-opt the desire for change and redirect it into individualized, market-based consumption, fragmenting collective action.
Domain:
📉 Economics
Subdomain:
🌽 Promotion and Dissemination
Dialectic:
🦠 Oppress
Implementation:
Medium
Timeline:
Short Term (3-12mo)
Resources:
Moderate
Strategic Pathway:
Market a new line of "eco-friendly" products (e.g., a new smart device for the home) as the answer to systemic problems, launching targeted ads to communities organizing for systemic change.
Core Skills:
Legal Advocacy,Project Management,Facilitation
Success Indicators:
Products launched; increased micro-consumption; reduced collective action.
Failure Signals:
Public backlash; low adoption; loss of trust.
Permissions:
Regulatory Approval,Legal Advocacy
Toolkit:
Legal Templates,Digital Platforms,Meeting Spaces
Adaptation Protocol:
Monitor public sentiment; adjust marketing strategy; provide alternative engagement opportunities.
