To shift the blame for poor health from toxic environments and poverty to a lack of individual fortitude.
Launch government-sponsored campaigns telling people to build "resilience" and "grit" to cope with pollution, economic precarity, and social breakdown, instead of addressing root causes.
Facilitation,Project Management,Legal Advocacy
Campaigns launched; increased public awareness; shift in health narratives.
Public skepticism; backlash from health professionals; low engagement.
Regulatory Approval,Community Consent
Digital Platforms,Materials Budget,Meeting Spaces
Monitor public sentiment; adjust messaging; provide evidence-based resources.
